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Home Business Builders
133 hits
| May 18, 2004 2:12 pm |
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4 Tips To Improve Your Conversion Rates |
Nancy Verini
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4 Tips to Improve Your Conversion Rates
There's a lot more to converting visitors to customers than
simply getting them to your site. That is only the first step.
Once you start getting visitors to your site, the next leg of the
journey begins.
*First of all, you have to create an instant attraction with an
esthetically pleasing site. People are naturally attracted to
things that are pleasing to the eye: shiny stones, attractive
people, fine clothing, etc. We've been taught that, if something
looks good, it is good. So don't scrimp on the site design. If
you don't have the design skills to create an attractive site,
there are plenty of web designers out there who can create an
attractive site for a reasonable price.
*Don't be a number hog. You could get millions of people coming
to your site, and still not covert a one of them to a customer,
because you aren't necessarily drawing the right people. The
wrong visitors waste time and bandwidth and slow you down from
serving the right people.
Find a package that can be installed in your site to track your
traffic. What you want to get out of your stat package, aside
from conversion rate and total traffic, is to get a better
picture of who you are attracting to your website. You may find
that the people you are attracting are never going to buy
anything; in which case, you need to change your search engine
key words or marketing.
*Don't make your visitors work hard to buy from you. What if you
walked into a store and found something you wanted to buy, but
then you had to navigate your way through a maze to find the
checkout counter? You would probably quit halfway though, which
is what you visitors will do if you don't make your navigation
and point of entry clear and simple.Private Reply to Nancy Verini (new win) |
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